As a pharmacy owner, you know just how competitive the industry is in today’s world. Whether it’s big-box stores that contain pharmacies, national pharmacy chains, or local pharmacies in towns and cities, staying ahead of your competition can be tough at best. Because of this, you may be looking to upgrade your pharmacy to attract new customers. If so, here are four solutions you can try to meet your goals.
Add a Drive-Thru Window
As the COVID-19 pandemic demonstrated, being able to get what you need at a drive-thru window or by curbside pickup was very important for many people. Since this trend does not appear to be one that will disappear once the pandemic diminishes, consider adding a drive-thru window to your pharmacy. Once you do, chances are business will increase.
Update Your Technology
In today’s modern pharmacies, everything is automated and relies on the latest technology to keep track of inventory, let customers pay for their medications, and much more. If your pharmacy has been slow to change in terms of technology, now is the time to invest in automated pharmaceutical systems solutions and other state-of-the-art systems. By doing so, you will improve customer service and make the jobs of your employees much easier.
Add Additional Services
When people go into a pharmacy today, they are not necessarily looking only to buy medicine. As you have noticed, more and more pharmacies now sell a limited amount of grocery items and other products and services as well. If you want to increase foot traffic to your pharmacy and also increase your profits, try adding these and other services.
Renovate Your Building
Even though more and more people are doing shopping online, that doesn’t mean you can afford to have your pharmacy’s brick-and-mortar location looking drab. If it does, this will immediately have customers looking elsewhere to get their prescriptions filled. Therefore, although it may be a sizable investment, deciding to renovate your existing pharmacy may be just the ticket you need for success. Along with adding the above-mentioned drive-thru window, you can also add new lighting, create eye-catching displays, add additional parking spaces, and perhaps put up a new sign by the side of the road to catch the eye of drivers who are passing by.
By implementing some or all of these suggestions for upgrading your pharmacy, you may soon be surprised by just how many new customers are walking through your doors or pulling up to the drive-thru window to get their prescriptions filled and buy a few other things as well.