Kobo are proof that you can take on monopolies in the digital age and win, giving consumers more choice and better prices. They started out as a small Canadian brand, taking on e-readers from the big guns like Amazon and Barnes & Noble with a cheaper, more accessible alternative. They’ve grown rapidly, facing down competition to become one of the most popular e-reader brands not only in Canada but internationally.
There’s no magic formula for their strategy. They’ve succeeded by providing great deals to customers, pulling them away from the familiar, comforting branding of bigger corporations by offering the number one thing people want from any company: A decent product at a decent price. To this end, they offer Kobo gift certificates on both the Kobo itself and on the books available for it. Part of the attraction of the Kobo is that it can read a wider range of files formats than its competitors, so with a gift certificate for e-books you’ll have access to a wider range of choices and be paying less for your purchases than you would with any other e-reader on the market.
Summer’s gradually coming round again, at last, so you’ll be thinking about your holidays and, most importantly, your holiday reading. Whether you need guidebooks or you just want to lie on the beach reading trashy crime fiction e-books are the world’s most perfect way of getting your holiday reading done. Instead of weighing down your suitcase with dozens of heavy books until you have no more room for your clothes, you can pack one, lightweight electronic device in your hand luggage and have access to a whole world of literature for your whole holiday. No lugging a whole extra suitcase containing your entire library half the way across the world: Your Kobo can almost fit in your pocket!
It’s also perfect for students, as Project Gutenberg, Wikimedia and Creative Commons, not to mention dozens of other groups, are all dedicated to providing free access to downloads of out-of-copyright works. This means that with just one expenditure, backed with a Kobo ereader coupon, can give you permanent free access to every major work of literature or philosophy from most of the history of humanity. And again, since you’ll only have one e-reader to deal with, rather than dozens of books, it’s perfect for when you’re on-the-go or struggling to find space in university dorms.
What’s more, a Kobo gift card can give you ongoing access to great deals on all Kobo e-books, so if you’re fanatical about reading or know some who is, a gift card’s the perfect gift, whether you’re receiving it or giving it.
So with a Kobo, you can save time, space, money and effort, and get more books than even the biggest libraries can manage. There’s plenty of ways to buy, online or in-store, and great savings to be had on all your Kobo purchases, from the device itself to the countless books on offer.