At a time when customer complaints can reach thousands of people almost instantly, companies have to be more aware than ever before of their public reputations. The online world has changed the game of reputation management, and businesses large and small have to adjust to keep up. Here are four helpful tips for boosting your company’s reputation online.
Claim Your Business on Google
If you haven’t done so already, be sure you’re actively managing your Google business page. Google sometimes sets up profiles for businesses without the owner’s involvement, and this can lead to incorrect hours or information being posted online. In turn, business owners can face complaints due to expectations set by this incorrect information. If you haven’t done it already, be sure to claim Google’s page for your business so you can actively manage the information the public sees.
Get Involved in Your Community
Few things are better for a company’s reputation than community involvement. Whether you’re donating to charitable causes, hosting public events or just helping others organize community initiatives, putting your business in the spotlight with community involvement is a great way to establish a positive reputation.
Keep a Close Eye on Your Reviews
With so many review aggregating sites out there today, business owners are sometimes left totally unaware of negative reviews that could hurt their reputations. For this reason, you should consider investing in online review monitoring services. These services will help you identify bad reviews and resolve them so that they don’t damage your business in the long run. You should also respond actively to positive reviews by letting the customers know how much you appreciate their business.
Build a Strong Social Media Presence
Sites like Facebook, Instagram, YouTube and Twitter are all useful for maintaining a positive online reputation. In addition to letting you present your business in the best light, these sites give you a chance to interact directly with potential customers. Having an active and strong social media presence is one of the best things a business owner can do these days. If you’re not very social media savvy, you can outsource your social media management or get help from one of your employees who’s more adept with these sites.
Creating a positive online reputation will help your business attract more customers and increase its revenues over time. Using these four tips, you can more effectively manage your reputation online so that your business can thrive in the future.