Top SEO Tools

Top SEO Tools

Mastering Search Engine Optimization is challenging, especially if you just getting started. SEO basically involves creating user-friendly, valuable, and highly informational content. This makes the website mobile friendly and easy to navigate. Fortunately, there are SEO tools that can help you succeed with this. Below are some of the best SEO tools you should be using.

1. Google Webmaster Tools

There is no better place to improve your SEO than on Google. If you agree so, Google Webmaster Tools is a beginner-friendly tool that provides easy access to key website metrics. The tool presents an excellent way for webmasters to begin their SEO. The tools include;

  • Fetch as Goole– it allows webmasters to view their URL as Google views. This is an easy way to check for errors and troubleshoot their poor SEO.
  • PageSpeed Insights allows webmasters to undertake speed checks for desktop and mobile versions of their website. Since the majority of web traffic comes from mobile traffic, this tool ensures that mobile visitors get easy access and remain on your webpage for long.
  • Structured data testing pool– this tool comes in handy when checking for incorrectly fed data. It performs validation routines to ensure everything is in the right format.

2. Ahrefs

Ahrefs is one of the most recommended and used online SEO tools. As an SEO expert, you can’t get enough of this analysis tool. It highlights parts of your website that need improvements, thus helps in better ranking. For competitor analysis, you can use Ahrefs to determine the backlinks your competitor is using. You can also use it to locate the most linked content in your niche.

3. Google Search Console

This good SEO checker tool is offered freely to everyone running a website. The tool helps users monitor and make reports of their website’s Google SERP presence. Once integrated into the website, this tool enables users to understand how Google works and view their website from a different dimension. This enables owners to optimize their website for better search results performance.

4. SEMRush

SEMRush is a favorite SEO tool for marketers. Most like it as it offers easy access to website rankings, new changes, and new ranking opportunities. A popular feature of this tool is the Domain vs. Domain comparison where users can compare their websites to their competitor’s website.

The tool can also compare domains and keywords for those looking for analytics reports that indicate their website search data, traffic, and much more. This tool’s on-page checker also allows website owners to monitor their website rankings and find recommendations on how to improve their performance.

5. KWFinder

Keywords are an important component of search engine optimization. As such, finding the right and relevant keyword is of immense importance, especially when it comes to website performance and ranking. KWFinder helps web enthusiasts find suitable long-tail keywords that have low competition.

Experts use this keyword tool to find the best keywords and run analysis reports on SERP and backlinks. The tool also has a rank tracker that determines the website rankings and tracks improvements based on key metrics.


The few SEO tools mentioned above may not be enough to boost your website. Find out more tools and choose an appropriate one that suits your needs. Most tools provide a free version for webmasters to explore before signing up for a subscription. Some people even opt to look into a marketing bot to assist in their efforts.